Five Ways You Can Improve Your Social Media Presence

If  you want to be a successful musician, it’s extremely important that you stay engaged with your fans.

You may have spent a lot of time writing great material for your album and telling your fans all about what’s in the work, but you’re just getting started.  You may plan to take your music on the road, get a busy touring schedule, then decide you just don’t have the time to keep up with your fans daily.  This can ultimately be a big mistake because when you’re schedule does settle down after your tour, you may find your once loyal fans have lost interest in your music and started invested their attention and money elsewhere.

Here’s some principle of social media marketing that you can naturally fit in your strategy, and schedule so you can keep your fans engaged, regardless of your schedule.

Focus on themed content

Use a theme to establish consistency through social media.  One way to do this is to find something that you love to do when you go to a new city (eat a certain type of food you love, attend a sporting event), continue doing those activities as you tour different cities, and document that experience for your fans.

Keep content varied and engaging

The last thing you want to do is bore your fans.  The content you create needs to engage them so your fans will stick with you through thick and thin. Keep aware of your surroundings and experiences with people so you can keep your content interesting.

Use real-time marketing

Connect with your fans real-time and keep them aware with your bands adventures and you working in action.  For example, if you are working on a new track, give your fans a glimpse of what happens in the recording studio. The band Phish does a great job of sharing their set list on Twitter directly from the show as its happening, and their fans just love that.

Leverage native content marketing opportunities

You want to create compelling content for fans, but also leverage this content to boost your ticket sales.  For example, you can try placing sponsor-funded content alongside editorial content, or leverage promoted Tweets on Twitter to make sure you don’t lose sight of the overall key performance indicators (like ticket sales) that you need to achieve.

Integrate Remarketing in your strategy

After your event is over you need to make sure you don’t lose your momentum, and keep communicating with your fans.  One way to make this happen is to take a photo with your audience at every show and ask your fans to tag themselves in the crowd.  This is a good way to begin building a community, and also keep in touch with your fans in the future.