How Small Music Royalties Can Really Add Up Fast

Music is everywhere on the Internet, but income from services like Pandora and Spotify aren’t able to make up for the huge losses of income by artists and other music industry professionals over the last 15 years.

It is also more difficult to monetize and track music online since a lot of music is uploaded by fans in podcasts,  and six-second videos on Vine.  The good news is that this may all be changing soon thanks to a group of companies who are finding ways to track and license music all over the internet. Josh Collum (founder of  band Secrets in Stereo a.k.a. Josh Ryan) is one artist who has benefited from this.

He signed up for Rumblefish (music  licensing, and tracking video views…).  The 2007 Secrets in Stereo album called “Happy” really appealed to a wedding photographer.  After finding tracks on a website called Animoto, the photographer found “Happy”, gave a couple their wedding video, then the newlyweds posted it on YouTube.  Other people who went to the wedding liked the song too and shared it…then exposure for the song really grew from then on.

Time will tell if we are entering a new era where the interent is bringing new areas of long term revenue for musicians.

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