McDonald’s Response to Not Paying Indie Bands to Play at SXSW
In our post yesterday we told you about bands that were asked to play at SXSW without compensation by McDonalds.
Well, today McDonald’s had a response to these claims…
“We follow the same standard protocol as other brands and sponsors by inviting talented and emerging musicians to join us at the SXSW Festival,” McDonald’s Global Media Relations Director Becca Hary tells Rolling Stone. “We look forward to serving McDonald’s food, drinks and fun in Austin. #slownewsday”
Ex Cops singers didn’t buy McDonald’s response and said…
“That’s not true,” Ex Cops singer Amalie Bruun said after hearing McDonald’s response. “They’re not following any guidelines because everyone else is offering money. They’ll have to take that up with South by Southwest if they think they’re following the guidelines…Other, much smaller corporations are offering us money.”
“It’s gross,” Harding says. “It’s a perfect example of an archaic company trying to be hip by putting a hashtag at the end of an e-mail.”
Brunn says the pair originally decided to share the e-mail on their Facebook “so people know what the music industry is like today.”
Harding wants corporations to understand that that they can’t take advantage of what has become artists’ main source of income. “The people that have been supporting the music industry lately understand that we don’t make money off albums anymore, and that’s why you see so much merchandise and bands tour all the time,” he says. “It’s our only kinds of income.”
“If we’re not going to get paid for our live shows, what are we going to get paid for?” Brunn asks.
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