What Indie Bands Should Not to Do When You Pitch Journalists

Many indie bands want to pitch media outlets to get music promotion but get upset when they don’t hear anything back.  If you want to have a better chance of geting a response to your pitch make sure you avoid these common mistakes.

1) Too few details in your pitch

If you do a pitch asking for a journalist to check out your music and they have no idea who you are and you give a vague introduction, that won’t give you much credibility and they may be annoyed that their time was wasted.

2)  Too many details in your pitch

You want to be concise and respectful of the journalists time. Don’t provide every detail about your recording, everyones life story in your band, or an abundance of links to your music or videos.  This will be overwhelming and may end up causing your pitch to be completely overlooked.

3) Don’t undersell the band in your pitch

You must be secure in your pitch.  If you aren’t, why should a journalist take stock in what you are offering?

4) Your pitch oversells the band

Confidence is good but if you come across as being overly confident without having the credentials to back it up, this can come back t0 bite you, and get you quickly dismissed by the media.

5)  Pitch bogged down by excuses

Don’t make excuses in your communication with journalists because this will only draw attention to what you’re lacking. Communicate with confidence and leave it at that.