5 Effective Ways to Promote Your Upcoming Shows

Many artists use Facebook events to notify their fans of upcoming events, and push notifications to their other social media accounts.  This is one way to reach out to your fans, but there are some other common promotion techniques you can leverage to effectively promote your upcoming shows.

1. Partner with local companies for door prizes
   Consider partnering up with local companies who compliment your band to create door prizes.  You and your partners both benefit from getting more exposure, and you can potentially reach new fans you might not have otherwise.
2.  Ticket or merchandise giveaway on social media
   It’s no surprise that many people love to receive free stuff. You can provide free access to your show for a select number of people, or band merchandise if they meet your requirements e.g. Share your post with 5 friends to become eligible to win etc.
3. Internet Radio/Podcasts
   Search for internet radio shows or music podcasts operating in the same location where you will be doing your show. Give them plenty of notice, and ask if they’d like to interview you or your band.
4. Work with a vendor with an established following
   You may know a local vendor that makes products or merchandise you can leverage to brand with your band logo or name when it makes sense.
5. Make connections with local press
   Try reaching out to the local blogs and publications to get coverage on your upcoming gigs.

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