Promoting Your Music Through Reddit

Reddit is a social network site that allows you to submit links, photos, music videos, articles and more.  You can think of it this way…if Google is where you go to search for things, Reddit is where you go to see what people have found. People in the Reddit community will either vote up the content you add to the site, or they will vote it down. Ultimately you should see some of the most popular stuff that people are reading or writing on the internet right now.

What you should know about promoting music on Reddit

You really need to pay attention to how you present yourself and your music content.  It’s important that you make sure you’re presenting your music to the right people who are interested in your music.  Reddit has a lot of anonymity and because of this people can be brutally honest.  You want to make sure your music is well received by your target audience and here are some ways to do that.

1) Be honest and help people identify with you– If you’re going to promote your own work, use your actual account.  Don’t try to dupe people into believing your a fan who is promoting your music.

2) Be unique and make your post title stand out– You don’t want your content getting lost in the shuffle with all the other posts.  You need to stand out and draw people into your music content with a post title that gets their attention and evokes curiosity.  After you get their attention, and they learn more about you or your music, you can ultimately direct them to your band website etc. so they check out more of your music.

3) Make sure your content is good and delivers on what you promise– If your music is poorly mastered and doesn’t sound as good as your competitors, you need to take the time to improve your music quality first before posting on Reddit.  If you don’t do this you have to be prepared for some backlash because listeners will tell you what’s up, whether you want to hear it or not.

You can find relevant Subreddits to post your music content to, and there is a specific strategy you can utilize to better set your posts up for success.

Click here to learn tips on how to post and promote your music on Reddit to help it go viral.